March 2, 2017 Teal Stetson-Lee

WTF am I doing!!? Part III: All is Fair in Love and War and Marketing

I did not formally study marketing but the education is all around me, inescapable. We are force-fed examples of what to do and what not to do daily. I am still coming to terms with this world, sometimes kicking and screaming.
 
Admittedly, marketing is not my perfect niche but it has taught me a lot. Trying to do it well has sometimes left me feeling shameless and uncomfortable. I also struggle with sharing something of relevance when there are so many other voices out there all wanting to be relevant.
 
This brings us to the “curse of comparison”.
 
We are comparative creatures and it is easy to get swept up in looking at each other’s journeys for a point of reference to tell us how we’re doing. The truth is, it’s usually frivolous and irrelevant, but that never stops us from comparing and judging. Comparison can lead to creativity and advancement but it can also create jealously, envy and insecurity.
 
One of the greatest irrationalities is thinking that life is supposed to be fair.
 
Marketing myself, inherently puts my self-worth on the line. I don’t get to disconnect from my brand, or at least, I haven’t figured out how do that yet. I am not objective. Every rejection and disappointment is a personal affront.
 
My brand is me, the process of building it sometimes makes me feel diminished.
 
However, this raw experience also gives me a powerful understanding of myself and the confidence to try again.
 
Just as competition is really about competing against oneself, even when there are other competitors next to you, marketing is very personal, even when it feels like it’s about everyone else.
 
There is some piece of this journey that I hope everyone can relate to. It’s a journey about never-ending self-discovery, risk taking and leaping without looking. I wouldn’t have it any other way, I’ll get back to you on whether or not it’s been worth it.